Yili launches personal safety education initiative for girls

– Yili launched a personal safety education initiative for girls to mark the International Day of the Girl

HOHHOT, China, October 10, 2022 /PRNewswire/ — On October 11, to celebrate the International Day of the Girl Child, Yili Group, its Cute Star brand and the “Yili Ark” project are joining the West China Human Resources Development Foundation and the China Rural Development Foundation, to launch the Let There Be Love for All Girls personal safety education initiative. The Yili Ark project is now venturing abroad for the first time.

The initiative seeks to raise safety awareness and create a safer environment for girls to grow up. It has been implemented in various schools at home and abroad, including campuses in China, Myanmar, Indonesia and Thailand and will soon be raised to over 500″Yili Secure Campus” in China.

The International Day of the Girl is declared by General Assembly of United Nations in 2011 to address the challenges facing girls and promote the empowerment and fulfillment of their rights. Girls are disadvantaged due to lack of equal opportunities and access to resources and are more vulnerable to social problems. Adequate prevention and response plans are urgently needed given the recurring incidents of violence against children.

In response, Yili created an attractive and simple radio gymnastics “NONO” that combines morning exercises with chants for body safety practices. The “NONO” Mosquito Patch is properly illustrated to highlight which parts of the body should not be touched.

Tai Chen Primary School in Province Hebei, China, one of the “Yili Safe Campuses”, is a pilot site where Yili cooperates with the local education bureau and sports bureau to introduce “NONO” radio gymnastics. Teacher Liang Weibing said the exercise is valuable as it helps children build safety awareness and develop self-defense skills.

Radio gymnastics “NONO” was later translated into several languages ​​for students in Myanmar, Indonesia and Thailand. Yili cooperates with the foundation China for the development of rural areas to teach “NONO” radio gymnastics to local female students in Myanmar. Mrs Moe Myint Nwedirector of OU No. 18 c Yangon, acknowledged the positive feedback from students. In addition, the company distributed 48,000 cartons of pure milk to 10 schools in Hlaingthaya, Yangon.

The principal of primary school number 9 in central Jakarta, Indonesiacommented: “We appreciate Yili’s efforts to teach children how to protect and love themselves and Joyday ice cream in honor of the International Day of the Girl.” Yili’s Cremo brand visited Wat Suwan Chindaram School in Pathum Thani to introduce children to radio gymnastics “NONO” and share delicious ice cream with them.

Yili is committed to helping the development of non-profit education. Since 2012, Yili’s child safety project “Yili Ark” has been introduced to more than 500 schools in China, providing safety training workshops including earthquake response, personal safety and drowning prevention. Yili will continue to promote activities dedicated to girls’ personal safety education and invest more resources in non-profit civic education and school education programs, contributing to a better future for children.

About Yili Ark:

“Yili Ark” is a charitable educational project that supports children’s growth and safety, jointly sponsored by Yili and the West China Human Resource Development Foundation. Since its launch in 2012, Yili Ark has provided more than 70 child safety training courses to 300,000 children, along with their teachers and parents. These courses cover almost 20 topics such as kidnapping prevention, loss, earthquake and fire response, drowning and violence, road and everyday safety.

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