Turnat, a surprise for world nature tourism

Roberto F. Campos*

Such an effort is part of the island’s entertainment programs aimed at reviving the upward spiral of tourism in the country, which reached an annual level of more than four million foreign visitors before the Covid-19 pandemic.

Therefore, the holding of the International Nature Tourism Event (Turnat 2022) in this country in September will renew this highly valued recreation modality, the organizers said.

Spokespeople for the tourism agency Ecotur SA, which is organizing the meeting, said the event will be in the western region of the country from September 20 to 24.

Such a meeting attracts specialists in nature, adventure and agritourism from all over the world, fashionable modalities based on people’s interest in active recreation.

The purpose of the event is to achieve the participation of foreign tour operators, agencies and natural tourism promoters so that they know, encourage and manage travelers to Cuba.

The tournament will take place this time in the provinces of Havana, Artemisa, Mayabeque, Pinar del Río and the special municipality of Isla de la Juventud.

According to the official program, the first day is dedicated to talks and presentations by experts related to this type of recreation, both Cubans and foreigners, and the following days are for familiarization on the spot with the advantages of the selected destinations.

On this occasion, 12 groups dedicated to various eco-tourism activities will be created, including hiking, horse riding, adventure and aerial sports, motorbikes and buggies, mountain biking, bird watching, sport fishing, diving, kayaking, marine, agro-ecological farms and tourism, accessible.

Ecotur promotes ecological stays through exceptional experiences of nature, adventure and rural tourism, through the contemplation and interpretation of relatively little changed areas, the connection with communities and their local cultures.

Cuba aims to close this year with attention to 2.5 million foreign visitors and one of its proposals is the diversification of leisure modalities, with a heavy weight on the aforementioned.


The holding of the 13th edition of the Natural Tourism Event (Turnat 2022) in Cuba promotes the knowledge of an archipelago with many advantages and virtues.

The news pleases the sector of this type, as the spaces it benefits from can be very favorable, especially at a time when the impact of the Covid-19 pandemic is still beating.

The meeting will be held in western Cuban locations such as the aforementioned Pinar del Río, Artemisa, Havana and Mayabeque, along with the special municipality of Isla de la Juventud. This call is usually divided into a theoretical day and several days of hiking and excursions.

Cuba’s natural advantages allow excellent tourist trips in the face of its landscapes, which are currently in great demand in the world. Cuba is a party for those who love nature.

Its greenery is unmatched, in addition to well-preserved landscapes thanks to the tourism authorities’ strategy for a sustainable and sustainable industry.

It is an archipelago of 110,922 square kilometers, including 746 kilometers of coastline (a total length of 1,250 kilometers from the western end, at Cape San Antonio, to the easternmost, Punta de Maisi). To complete the panorama of geographical statistics, we must recall that there are 200 bays, about two thousand keys and islets and 588 kilometers of beaches, classified according to their importance for tourism. They emphasize rest in the sun and the beach, added to incentives and conventions, health, culture, navigation and above all nature and adventure.

About 300 hotels accumulate more than 70,000 rooms throughout the archipelago (it should close 2022 with more than 80,000 hotel rooms), with a predominance of four and five star facilities and eight regions properly designated for the further development of tourism as industry.

The commercial director of the travel agency Ecotur, Francisco Longino, expressed his hope to make an unforgettable meeting and to achieve the participation of tour operators, travel agencies and foreign promoters to familiarize them with this environment and manage vacationers in the largest of the Antilles.

He repeated the Western scenarios and the organization of the participants in 12 tourist groups.

According to Longhino, applications for participation are still being collected, but around 220 specialists in this type of tourism are expected to attend.

As a novelty, those interested will have the opportunity to extend their stay in the country and get to know other natural sites in Cuba through a post-tour from September 25 to 28 with tours in destinations in the south central archipelago: Ciénaga de Zapata, Cienfuegos and Trinity.

He explained that a total of 62 individuals and borrowers will be offering their services and will be able to showcase their product portfolio.

The upcoming edition will also include a theoretical day consisting of keynote speeches by experts from Mexico and Costa Rica on updating the tourism modality and experience in these two countries.

According to Longino, the significance of Turnat lies in its mobilizing capacity to highlight Cuba’s strength and opportunities in nature, adventure and rural tourism from a sustainable development perspective.

This event takes place every two years in a different setting from Cuba and always with news, both brand new programs and even foreign companies that start or repeat their participation in this type of active holiday in the archipelago. *Journalist in the economics section of Prensa Latina


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