The Netflix of well-being is born: all disciplines together with (finally) qualified instructors

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The workout online it was trend number one worldwide in the fitness industry in 2021, according to ACSM’s Health & Fitness Journal. If we look at our country alone, the sector continues to grow and improve in its digital part year after year, considering itself one of the five main fitness countries at European level. The downloads of applications sport, not for nothing, increased by 30% more last year.

Because if we’ve learned anything from prison, it’s this you can train anywhere. I just want. During the pandemic, confined between four walls, even those who hated the sport were encouraged to try applications or directly on Instagram. For some, the less homely ones, this option saved them from madness. He lifted others up and turned them into influencers, although his technique and performance were not the best. Even the fitness industry realized that its the future has passed through digital: either they renewed them, or they would die without attending occupations. They had no choice but to put themselves in front of the camera even if it cost them.

In the middle of this whole situation, Nieves Chisnal, a 27-year-old consultant at Accenture, trained in his living room with various YouTube videos, payment platforms, and any training video he could find. “On the one hand, I noticed it First I had to go to a trainer that I liked pilates, then another to do cardio, same with yoga…”. There was no platform to bring everything together.

On the other hand, he intercepted great lack of professionalism in the sector. In fact, in Spain, some of the biggest fitness empires have been created by people without even the most basic training: INEF or Tafad, which require you to work as an instructor in every gym. “I always mention the same example when we go to a restaurant. We don’t just look at the food that is served to us, we also value the other factors: how it is decorated, the quality of the service, the location…” he says. Chisnall. And so, out of his own need, Epco Wellness was born, The Netflix of wellness.

The Netflix of well-being prides itself on the quality of its recordings in very well-chosen locations.

MORE THAN 200 VIDEOS

A project in which Chisnall, who studied an International Degree in Business Administration and Management (ADE) at the Pontifical University of Comillas (ICADE) in Madrid, is not alone. Passionate about the digital ecosystem and the world of wellness, she is always looking for new ideas and solutions to everyday problems. That’s why it has a great team of fitness, production and post-production experts. The idea is to extrapolate this widespread concept of watch movies and series via subscription to the world of training and wellness. “We’ve created a menu-catalogue of quality sessions where you can choose different disciplines from one portal, while taking care of the rest of the details.”

On the content platform there more than 200 videos available in Spanish and filmed in locations suitable for the discipline in question, from deserted beaches to minimalist ‘zen’ studios, spring fields… “Of course, we have the best staff, each certified and experienced in their field. Our instructors are trained in their specialty through university degrees such as sports science and through the certifications they have subsequently received: personal trainer, yoga, pilates, barre … “says Chisnall about their added value.

Like any background, every song on the soundtrack is thought out. “We want our users, in addition to having a training or practice that makes them feel better about themselves, also enjoy the process. The journey is as important as the destination, so it’s important to enjoy it just the same. Just like the movies or series we watch on Netflix make us feel: break away from our everyday life and take us to other places.” And if they also burn calories and restore energy, even better.

The content is divided into around 200 available sessions with different disciplines, levels and durations.
The content is divided into around 200 available sessions with different disciplines, levels and durations.

HOW EPCO WORKS

The platform aims to promoting a healthy lifestyle through three legs: exercise, nutrition and meditation. There are disciplines such as fitness, barre, pilates, yoga, attentiveness and dietary guidelines. Instructors have certain qualities, in addition to the degree: “Years of experience that are very close and that lead the user to get the best version of himself, always maintaining a variety, from the most powerful to the one that conveys peace.”

Although the target audience is not limited as anyone with time can use it, so far it has been successful among women. “Perhaps because of the type of classes and programs we have offered so far, but it is precisely in this new stage that we rely on new personal trainers and yoga instructors which we will be able to see very soon on the platform,” reveals the founder.

Online training was the top trend in the fitness world in 2021.
Online training was the top trend in the fitness world in 2021.

There are sessions for all levels, from beginners to advanced. Within the disciplines there are sub-disciplines. Hatha Yoga Vinyasa Restorative Explained asanasHIIT, strength training, stretching, core. “It’s very likely that whatever you’re looking for, you’ll find the right session.”

Epco is giving away a free 14-day trial to explore the content in depth. The monthly subscription from 11.99 euros includes unlimited access to classes sorted by style, level and duration, with new challenges and monthly programs, healthy recipes, planning and event discounts. “If I had to sum it up in one word, what we intend to convey is quality.”

The offer includes meditation and nutrition as well as exercise.  The subscription is annual or monthly.
The offer includes meditation and nutrition as well as exercise. The subscription is annual or monthly.

ADVANTAGES AND DISADVANTAGES

Is it worth it in a market full of applications sports? “In terms of practicality, the benefits boil down to being able to create your personalized training from home or wherever you areif you travel’.

If you want to do individual lessons, you can filter by discipline type, class length, body area that you want to work… Chisnall explains that he is looking for variety. “A typical day starts with a 10-15 minute session of High Intensity Training (HIIT), followed by a half hour session of full body vinyasa yoga and ends with a 5 minute reflective meditation. for the day and relativizing things. I promise you that after this precious time I spend on myself, I feel like new”.

It is this feeling that prompts you to want to share it with the rest of the world and create a community. “You know what they say, the only way to multiply happiness is to share it,” he jokes.

All trainers are qualified, assures the creator of this platform, unlike others where there are instructors without special training.
All trainers are qualified, assures the creator of this platform, unlike others where there are instructors without special training.

Now, digital experiences never quite replace that fist bump at CrossFit as you pick up material, that shared mantra in yoga, or that strong voice correction from the coach. Although, for people with enough disciplinevery busy lifestyle where it is impossible to reconcile or tech savvy can be a great plan b.

“I believe in this there is a lot of supply, but also a lot of market, which continues to grow. I agree that there are many platforms that provide the same service, but no two yoga classes are the same or no two instructors are the same, so you’ll always find something new if you try,” Chisnall defends. All you need is smartphone, computer or tablet to connect and instructors are just a click away, even replying to email.

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