Copa Claro returns to Colombia to help vulnerable communities

The Claro Cup is back for Colombia and this time it will be one hundred percent face to face and will have the representation of the departments of Atlantico, Bolivar, Choco, La Guajira, Antioquia, Risaralda, Quindio, Caldas, Cauca, Tolima, Casanare and Meta. An initiative that seeks to positively impact the lives of children and adolescents from vulnerable communities in various regions of the national territory.

We are very happy to arrive this year, for the first time, in the coffee region and in new departments such as La Guajira, Casanare, Meta and Choco, expanding our impact to more than 11 ZOMAC territories or areas most affected by the conflict.” pointed out Santiago Pardo, Claro’s Corporate Director of Regulatory Affairs and Institutional Relations.

On September 10, at the national level, all boys and girls experienced the start of this cup. Previously, the communities of Palomino, Maicao and Riohacha participated in the opening and exchanged experiences applying “Football for Peace” methodology. and defining coexistence agreements, during the opening ceremony at the Eder Jhon Medina Toro Coliseum, in the capital of La Guajira. An event attended by Colombian local and migrant participants; as well as representatives of the Ministry of Sports and the City Hall.

The executive director of Fútbol Con Corazón, Carlos Perez, explained that this methodology will allow the development of fundamental values ​​for healthy coexistence and strengthening of skills such as leadership, teamwork, confident communication and good decision making.

The methodology of Football for Peace gives them the tools that will help them to deal with the problems of their environment and to generate in them behavioral and behavioral changes that favor the inclusion and social cohesion of communities.Perez explained.

In addition to values ​​and life skills, Claro Cup for Colombia 2022 It envisages the development and strengthening of digital skills through the Carlos Slim Foundation’s free virtual platforms recommended by Claro for Colombia: PruébaT, Learn.org and Capacítate para el Empleo. Students from about 15 affiliated schools or educational institutions whose computer rooms are connected to free internet by Claro por Colombia were also invited to participate in this edition.

The Claro Cup for Colombia will have representatives from the departments of Atlantico, Bolivar, Choco, La Guajira, Antioquia, Risaralda, Quindio, Caldas, Cauca, Tolima, Casanare and Meta. – Photo: Courtesy of Claro

Reaching more territories and the most remote areas of the country with connectivity is a goal we have set for ourselves as a company. For this reason and to extend the scope of our actions to the students of Connected Schools and the participants of the Claro Cup for Colombia, we recommend the use of the free virtual educational platforms of the Carlos Slim Foundation, such as PruébaT, with which we are sure that more Colombians will have access to thousands of educational and training materialsPardo pointed out in Riohacha.

For its part, Huawei Colombia is once again participating as a sponsor. For Blanca Zhou, the company’s general secretary, this initiative allows them to “help more young people in the country get closer to the digital world and expand their opportunities, contributing to the development of regions and their communities“.

The Bavarian Foundation joined this initiative with the Fair Play methodology, with which they have reached over 24 thousand minors across the country, “promoting sport as a powerful tool for developing social-emotional skills, increasing risk perception and demystifying the benefits associated with alcohol consumption”, pointed out Samira Fadul, Bavaria’s Vice President of Corporate Affairs.

Claro is convinced of the need to transform life with technology and promoting a culture of peace and gender equality from education and sports. “With the Claro Cup for Colombia 2022, we aim to contribute to closing social and digital gaps with connectivity, access and digital ecosystems, ensuring that participants have the necessary tools to make better decisions in complex and highly vulnerable social contextsBrown concluded.

*Content created with the support of Claro.

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