Imserso will open up its journeys to stay more connected to culture and nature

Imserso plans to introduce some changes to its senior travel program, an initiative that tries to encourage active aging. In the light of user requests and recommendations, The agency intends to design trips that provide more autonomy to the customer so that he can use his personal car to make certain trips. The Director General of the organization, Luis Alberto Barriga, is aware that the users of the program are not unemployed because they are retired. This is why Imserso is committed to offering in the future shorter trips, less than 15 dayswhich allow older people to take on other responsibilities, such as take care of your grandsonYes

For the sake of experience, Imserso will try this on users enjoy greater independenceto be able to use their private car to have more freedom of movement, although they can take advantage of the activities and accommodation that the Administration program is looking for.

Gone are the days when Imserso travel beneficiaries made their own beds because they had never stayed in a hotel. More than thirty years after the launch of the program aimed at sustaining employment in a sector with a high seasonal component, the users of the initiative are frequent travelers, with concerns different from those of those pioneers. NowA 70-year-old pensioner is thirsty for experiences, is in top form and with the same curiosity as a younger person. Therefore, the demand for leisure exceeds the supply of sun and beach. “Domestic, cultural, natural tourism is increasingly in demand by pensioners”exposes Luis Alberto Barriga, who claims that these flavors will be taken into account in the coming years.

The organism renewed its offer after the problems related to the pandemic, this forced the program to be suspended in the 2020–21 season and run at half throttle the following. In this invitation he has developed an offer consisting of 816,029 tourist packages, which are divided into estancias on the coast of the peninsula, the islands or in the interior of Spain, where cultural and nature-related activities are carried out.

Depending on the dates, method and type of accommodation, prices vary between 405 euros, which is the cost of a ten-day stay in the Canary Islands, and 116 euros for four days in the capital of the province.


For now, Imserso has started shipping 2.6 million letters to pensioners which are accredited to participate in the social tourism program. “We hope to get back to normal. In the previous 2021-22 campaign alone, which was suspended in the months of September, October, November and December, 500,000 travel packages were reached, so in this new call we can perfectly cover 90% or more of the vacancies,” says Barriga . From September 20, users can now enter into contractsalmost fully subscribed in just four days.

The package tour prices do not reflect the rampant inflation Spain is suffering from, among other things, because the auction was held in December. Facing criticism from hoteliers, Imserso’s director recalled that the government “does not set the prices charged by the different parts of the value chain, including hotels, because that would be legal.” “Those who rent the hotels are the awarded companies, which are negotiated with hotel establishments and agencies. If we had raised the price for pensioners, it would not have affected the tourism sector; just would mean a saving in terms of the state contributionl”, emphasizes Barriga.

It is not in the goals to extend the social tourism program to younger ages so that only people over 55 remain beneficiaries. Imserso also has no intention of establishing different prices depending on the income of the users, as businessmen from the industry insist. “It is a right of all citizens that is exercised regardless of income level, as is the case with health care. Amancio Ortega has the same right to go to the emergency room and consult the public system as any other citizen, except those who med,” adds Barriga.

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