‘Try to do good not only for the brand but also for the society’: the great message of the man behind TikTok’s success

TikTok is one of the most used social networks in the world. (photo: Miami Daily)

One of the brightest minds in the world of advertising worldwide, is that of Nick Tran. And it is that his ideas have left a unmistakable stamp for each of the brands they promoted, they even developed one of the most successful and innovative social networks in recent years.

Nick Tran was responsible for commercial path forward for globally recognized companies, What TikTok, Hulu, Samsung Electronics, Taco Bell and Stance, always looking for ways to innovate and connect with their customers. In his last activity as director of marketing for TikTokleft an indelible mark, as it was responsible for managing the brand’s global marketing, charting the course of its advertising through media such as television and social networks.

Developed the first campaign marketing by TikTok called “Getting Started on TikTok”, where he invited users to increase their creativity and inspire them to become sponsors of unforgettable moments that they share with others. Previously, Nick had put together an unprecedented string of creative campaigns. in Huluvirtually reinvented the brand and ran memorable campaigns such as Better Ruins Everything, Hulu Has Live Sportsan ad aired on television SuperBowl 2020, and which featured Tom Brady.

Nick’s innovative ideas have been widely recognized in recent years. Magazines Age Y condition they included it in their lists 40 under 40. He is also considered one of the most important men in the world marketing. This is evident in his recent listing Chief Marketing Officer Marketing Next 2021from marketers who are changing the rules of the industry.

Nick Tran participated last Friday in the Mexico Siglo XXI 2022 event organized by the Telmex-Telcel Foundation.
Nick Tran participated last Friday in the Mexico Siglo XXI 2022 event organized by the Telmex-Telcel Foundation.

In the same year, Business Insider He included it in his list of 27 most innovative OOPsas well as the mention of OOP top 50 campaign. In addition, he received Adweek Brand Genius an award that consolidates it within the global marketing elite.

He was the winner of “Hall of Achievement” recognition that is given by American Advertising Federation. His creative and unparalleled spirit has put him in the sights of one of the most coveted awards in the world of creative production: Emi.

Tran was nominated in the documentary trilogy Kanye West on his work titled Jeen Yuhs. Nowadays, Nick Tran is a 2022 Henry Crown Fellow.which is part of global leadership network at the Aspen Institute. This group seeks to develop the next generation of community-minded leaders, giving them the tools they need to meet the challenges of 21st century business leadership.

“The thing that everyone has to keep in mind is to do what’s best for the customer, and if I can make that the center of what they do and why they do everything, it’s probably going to work.”

When Tran arrived at TikTok, there were less than 100 million users, and when he left the brand, there were already more than a billion.  REUTERS/Dado Ruvic/Ill
When Tran arrived at TikTok, there were less than 100 million users, and when he left the brand, there were already more than a billion. REUTERS/Dado Ruvic/Ill

“I am fascinated by Mexico. First of all I am a father, I have two children aged 4 and 6, they are the best thing in my life, career-wise, I have always been known as someone who innovates in culture. Especially in times of crisis, I don’t know if it’s a coincidence by design, but every brand I’ve been involved with has had intense crisis, I am asked to come and participate.

Last Friday, September 2nd, Thorn participated in the event Mexico Siglo XXI 2022, organized by the Telmex-Telcel Foundation, where he explained that “when I got on TikTok there were less than 100 million usersand when i left over a billion. They fired me,” he said, assuring that “the reality is that when you reach the scale where you reach billions of people every day, there comes a responsibility that you have to have as a leader”; namely “try to do good not only for the brand but also for the society as a whole”.

Because of the above, he explained, management at the time wanted to keep making money, “which I think is also important, but when you realize that the impact you have can be much bigger, you have to see what you can do beyond making money and that’s why I developed things like kitchens that feed people or let’s say the TikTok CV so that people can get a job and finally i have something for you TikTok allow people to enter LoveChain and somehow he didn’t think it was important because he wanted to be in entertainment and make money, but at the end of the day you have to have your values, a mission for yourself in life and if you get fired for doing that, what you believe in, congratulations on your dismissal.”

He also shared during the event that “Being first is not always best. No, no, no, being the first to tell people, you actually have to see what the market appetite is and which customers are interested, and generally the second has the best chance of being able to correct and innovate what the first did and take advantage of this.

“I was lucky enough to talk to the person who was co-founded Twitter and then I started working on TikTok and I asked him why came failed and what I learned from it regarding the mistakes of cameit allowed me to see how important community is, how important TikTok can be in terms of emotions and Why does it reach more than a billion?

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