Health and wellness companies in Bogotá and Cundinamarca are well served

Built on the premise of being workspaces to strengthen the skills and capabilities of companies and their human talent, adding value to their production chains to take advantage of and generate new market opportunities, the cluster initiatives in the field of healthcare, pharmaceuticals, cosmetics and wellness have been consolidated within the program led by the Bogotá Chamber of Commerce (CCB) for a decade, thanks to the contributions and efforts of its members and allies.

With initiatives such as training, spaces to promote their products and services, national and international events, projects and programs, among others, these initiatives have generated benefits that have had an impact on the transformation of the business structure of the region, contributing to growth, its economic development and improvement of its business and labor dynamics.

These are some of the most relevant projects that, during 10 years of work, have been produced in each of these initiatives:

1. Cosmetics and wellness
Juan Carlos González, Vice President of Competitiveness of the CCB, confirms that this cluster initiative arose after analyzing the sectors with high levels of employment, a greater number of companies or business mass, the presence of unions and organizations, among other factors and among They were cosmetics and wellness.

“We prioritized the cosmetics industry and started working on building a cluster to serve as a workspace to promote the sector’s competitiveness,” adds Gonzalez.

This cluster connects make-up, perfumery, hand and foot care, personal care, body and face treatments, hair products, shaving and depilatories, as well as companies providing beauty and wellness services, which were linked from 2021.

The cluster has a strategic focus on the production and marketing of cosmetics made from natural ingredients from the Colombian biodiversity to take advantage of the comparative advantage we have as a country and turn it into a competitive advantage.

In order for companies in this sector to improve their national and international positioning, various strategies were used, including training companies in marketing strategies and conducting a comprehensive analysis of aspects such as brand values, differentiated positioning, slogans, portfolio and branding, along with others.

The companies have benefited from their participation in promotional spaces such as 360º Beauty Expertise, fairs such as Health and Beauty and the alliances with Creceri, BlackSip and Mercado Libre to enter the e-commerce sector, as platforms for relationships and connection with markets strategic for your business.

The cluster has also established alliances with key actors, such as those established with the Safe+ project of the United Nations Industrial Development Organization (UNIDO), to strengthen the business and technical capacity of its members, as well as with research centers and the academy to generate projects , which promote innovation and competitiveness.

This sector employs around 19,600 people in Bogotá and Cundinamarca in 12,190 active companies, of which 2,154 were created in 2021.

2. Health
It is one of the most strategic sectors within the cluster initiatives led by CCB, not only because of its economic and business contribution, but also because of the importance that the products and services originating from it have for the region.

The purpose of its creation, says Vice President Juan Carlos Gonzalez, is to “identify and address — through the articulation of relevant actors such as business, universities and government — the main obstacles that limit the competitiveness of the health sector” for providers and buyers of health services, providers of raw materials and technologies and specialized services.

To accompany these companies, organizations and institutions on the path to competitiveness and to close the gaps that allow them to advance on the path of quality, the initiative promoted their access to markets and valuable health networks by creating new business models and promoting efficiency in networks, logistics and customer-oriented management.

One notable initiative included Knowledge Health, a regional management model for high-complexity specialty centers that helped participants increase sales of new high-complexity specialty products or services in complex clinical knowledge markets.

In addition, this model prioritized five subspecialties or therapeutic areas with high potential for exporting health services and clinical research, and more than 100 companies in the cluster were trained on innovation issues and business models based on clinical knowledge, among other actions.

Together with the Ministry of Health and Social Protection, events such as the Regional Forum for Health Care Quality were held; World Conference on Pharmacovigilance 2018; or the VIII Clinical Research Congress in alliance with the Colombian Association of Clinical Research Centers (Acic), Avanzar and Afidro, among other activities such as forums, conferences, meetings and others.

Since last year we have been supporting the economic reactivation of companies and entering the digital development of missionary processes, the Telehealth at Your Reach program was created and this year we continued it with the program for the digital transformation of the health sector. The program is focused on creating a unique ecosystem where the digital needs of IPS can be met to be covered by the existing digital platforms in the market, we currently have more than 2200
benefited companies and with a map of the HealthTech platforms of 120 start-ups and national enterprises.

3. Pharmacist
The activities of this cluster are focused on the production and marketing of medicines of excellent quality, taking advantage of the existing business critical mass, the climate and the geographical location offered by Bogotá and Cundinamarca.

“This cluster is distinguished by highly qualified human talent, complying with high international standards of good manufacturing and manufacturing practices, with clinical and pharmaceutical research centers with local capacity for drug development and innovation, and by profiling itself as an exporter of quality drugs both for both human and veterinary health,” says Juan Carlos González.

One of the goals it is working towards is to gain recognition for the development of value-added pharmaceutical products and to be a leader in exports compared to other Latin American countries. To achieve this, various projects were implemented to improve local drug manufacturing capacity, enhance R&D and product innovation departments by attracting clinical research to the city, familiarization with the drug health registration approval process at an international level and promoting joint work between trade unions, associations, academia and the regulatory body to ensure the sustainability of companies.

One of these projects was the manual for the validation of industrial production processes for the pharmaceutical sector, drawn up between 2019 and 2021, which benefited 19 manufacturing companies, offering them international advice on complying with current regulations and implementing the validation of production processes. high level processes. standards. Project participants received more than 500 hours of training, advice and specialized technical support to meet the new WHO manufacturing requirements to produce medicines with efficacy and quality.

Another important project was the “Strategic Regulatory Plan for Sanitary Registration and Internationalization for Pharmaceutical Exports” implemented between 2020 and 2022, with which 25 companies were able to reduce the regulatory technical barriers to the international approval process and were trained to adequately a procedure for the sanitary registration of medicines in accordance with the requirements of international regulatory bodies in order to reach new markets such as Mexico, Brazil, Argentina, Indonesia, South Africa, Israel and Portugal.

The three cluster initiatives led by the Bogotá Chamber of Commerce succeed in transforming the city and the region through strategic actions that contribute to economic development and the well-being of its citizens.

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