Alliances with Johnnie Walker and Mini are on Sajú’s agenda for the 2022 financial year

Since its inception in 2016, Sajú has continued to grow. Glasses made of recycled plastic, “monkey tails” or eyeglass holders and other accessories have forged a catalog of more than 12 references with which they have conquered more than 10 countries through distribution. And even, they have already appeared in the NFT world.

This year, one of the big milestones was the opening of the flagship store in Bogotá, which, according to its general manager and co-founder Juan Pablo Pradilla, has improved the customer experience. During the rest of the year, the magnifier expands and worksgarlic with other brands.

How is your first flagship store in Bogotá going?

This changed our business model a bit and reinforced the glasses problem. He convinced us that Sajú goes beyond a product and delivers customer experiences; Expectations were exceeded to such an extent that on August 20th we will open the second store in Medellin, which will be much larger.

What is the growth target until the end of 2022?

At the end of June, we are growing 64% from what was recorded in 2021, and the goal is to finish the year with growth between 50% and 60% compared to last year, to finally reach 1 million USD. It depends on the dollar.

How many references do you have in your portfolio? Will it expand?

Glasses complement and boost the sale of other products: the Sajú portfolio has 12 references in three categories: glasses, cup holders and accessories. One of the latest launches is the “phone holder”, designed not to redesign the mobile phone, which was a complete “hit”. We also have new glasses lined up, a second version of the “Phone Holders”, which will need to store cards, glasses cases and cleaning, anti-fog and lens care products.

Using recycled plastic sets you apart, will you be implementing it in more categories?

It’s a more difficult process to migrate everything to recycled plastic because it requires running the entire production, but we’re starting to work with recycled PET fabric for our eyeglass holders and we’re looking at how we can implement that into the other products in the portfolio. All our efforts are to ensure that every day our processes are in the best possible way. Within the actions that Sajú carries out, there are some processes that are not 100% sustainable because we are still a small company and dependent on the industry.

Do you have partnerships with local recycling companies?

We’re closing agreements because a sad thing is happening, and that’s that propylene, which is the material we use, is the one that the recyclers in Colombia are least interested in collecting, because it’s the one that pays the worst, but we we want to join forces so that they “put the 10” with propylene and we can pay them back.

Your trial and error videos have gone viral, how do you promote collaborations with big brands?

We like to test it, record it and post it and as a result usually when a video contact usn brands to see what else we can do. Now that we have the in-store experience and when people have their 12 colors to choose which one to put on their glasses, what we’re doing is making two of those colors available for brand collaborations. The most recent one was with Tanga, with sun shields, which we put as one of the options so that the shop’s customers could use it as an ingredient to make their glasses.

What other brands are on the table?

We will do another interesting alliance with a hamburger brand from Medellin called Clap; We’re also going to do a big alliance with Johnnie Walker, a collection of glasses stands, and with Mini we’re going to have a Mono roadtrip where we’re going to do glasses as we travel around the country in those vehicles. We also want to implement something called “plastic stories”, that with the plastic we have in the store, we can tell you what the origin is and what happened through traceability, that there is an emotional connection.

Which countries will conquer this year?

The focus is to strengthen Colombia, but we are also structuring the franchise model, which will be in two or three months, to open them at the end of the year in countries like Chile and Uruguay, which are in the summer.

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